What the heck is SEO?

Posted By on Nov 10, 2011 | 0 comments

SEO – if you don’t even know what it stands for then we had better start from the basics!

Search Engine Optimization is just a fancy term for the work we can do to make sure your site is found for all the right reasons by the search engines such as Google, Bing, etc.

There are no guarantees that it will put you top of the search on page one, but if done properly it will at least get you moving in the right direction.

Search Engines use various techniques to see what your site is all about and what SEO does is make sure these are consistent with the ‘message’ you want to get across on each page of your site. Some things need to be visible and keywords about your ‘message’ should be readable by human visitors to the site. Many other things are just in there on the page but only visible when the search engine automatically crawls over your site. Both of these visible and invisible elements need to be tweaked by your web designer to optimize your searchability.

But it doesn’t end there.

Technical things need to be considered like.

  • How fast or slow does your page load?
  • Are there errors in the code that creates the page?
  • Do the links all work?
  • Are the links relevant?

Even if all of this is in place from the word go, it takes time for the search engines to find a new site without a bit of effort on our behalf. Once found, things need tweaked, as a non-changing (static) site will generally start to lose it’s place in the search results unless kept up to date – with both content and SEO adjustments.

One of the best tools out there for doing this is Google Analytics which can be a bit daunting at first but can eventually give you a huge amount of insight into what people do on your site, how they get there, what they searched for to get there, and that’s just for starters!

Please get in touch via the contact page if you are interested in working with us on your SEO.